Advisory for founders leveraging AI

When the next move is not obvious.

Work directly with Sonia or Cammie on the strategic decisions involved in building and growing a company, with added depth across product, technology, growth, regulation and risk.

We work across industries, especially where products, buying decisions, operations or regulation are complex.

Advisors

Sonia Sarao

Sonia Sarao

Strategic Advisor

Product, technology, growth and AI

Advises founders on building and growing companies, with an operator's perspective on product, market, technology and AI.

A product and engineering operator for over a decade, Sonia led products and teams through growth and acquisition. She now builds faibuddy, a live AI-native product for founders.

Sonia on LinkedIn
Cammie Clay

Cammie Clay

Strategic Advisor

Regulation, risk, governance and stakeholder strategy

Advises founders on building and growing companies, with added perspective on regulation, risk, governance and stakeholder decisions.

She has been on both sides of financial regulation: a regulator at the New York Stock Exchange and FINRA, then a compliance executive at RS Investments and First Republic Bank.

Cammie on LinkedIn

When founders bring us in

What worked before is no longer enough.

  • The product or business direction is no longer obvious
  • Early traction has exposed a positioning or go-to-market problem
  • Entering a regulated market is changing product and operating decisions
  • AI could change the product or cost structure, but the advantage is not yet clear
  • A raise, acquisition or diligence process is approaching
  • The company has outgrown the instincts that got it here

Selected advisory work

Recent problems we have worked through.

  • Early stage FinTech

    An early-stage FinTech company was refining its problem, target market and business model while regulatory requirements were shaping what the product could become.

  • Early stage Life Sciences

    An early-stage life sciences company needed to align its target market and business model with the compliance requirements affecting the product and operating model.

  • Growth stage Services

    A growth-stage services business needed a more focused path to growth. The work covered customer segmentation, verticalization, a new product line and the sales strategy around it.

  • Growth stage B2B software

    A growth-stage B2B software company needed its enterprise segments, product strategy and AI direction to reinforce the same business model.

Beyond advisory

We build and invest too.

faibuddy

faibuddy is the AI advisory product we are building for founders.

Investing

We are beginning to make selective private-market investments in founder-led companies, funds and aligned SPVs.

Tell us what decision is in front of you.