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Build. Advise. Invest.

Build AI capability from within.

We advise founders, CEOs and leadership teams in space, defense and complex technology businesses on AI strategy, adoption and company growth.

Our work combines executive experience, practical AI product building and an ongoing outside perspective, helping leaders set direction and their teams put it into practice.

We also invest our own capital in space and physical AI companies.

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  • 20+ years in enterprise software and financial-market infrastructure
  • Groove to Clari product leadership through the acquisition
  • NYSE and FINRA inside the exchange and the regulator, behind our diligence
  • 4 continents of technical teams built and led
  • Our own capital invested in space and physical AI companies

Advise

Executive advisory for AI strategy.

Work directly with Sonia Sarao to connect AI opportunities with business priorities, executive leadership and the capabilities of your internal teams.

  • AI strategy & executive leadership

    Identify where AI can create business value, establish priorities and help leaders shape the organization and culture to support them.

  • AI adoption across functions

    Help teams evaluate tools, improve workflows and build skills and systems that can evolve as AI advances.

  • Product & data strategy

    Identify opportunities for AI in products and services, and how proprietary data can strengthen customer value and competitive advantage.

How advisory works

Who you work with

Sonia Sarao

Sonia Sarao

Co-Founder & Executive Advisor

Advises founders, CEOs and leadership teams on AI, product and technology strategy, executive leadership and growth.

Former VP of Product at Groove and VP of Product & Engineering at Fluxx, with earlier leadership experience at NYSE. Sonia brings experience building global teams, winning enterprise customers alongside Sales, developing new products, fundraising and acquisition diligence.

She built and launched faibuddy.com, an AI-native advisory product for entrepreneurs.

Sonia on LinkedIn
Cammie Clay

Cammie Clay

Co-Founder, Investing

Leads the firm's investing, with a trader's read on where capital is moving and a regulator's eye for diligence.

A seasoned trader and public markets investor, she spent years in enforcement and investigations at the New York Stock Exchange and FINRA before becoming a compliance executive at RS Investments and First Republic Bank, Private Wealth Management.

Cammie on LinkedIn

Build

We build AI products as well as advise on them. faibuddy.com is live, and building it keeps our advice grounded in what works in practice.

faibuddy.com

Advisory and investing are separate decisions. Working with us does not require or promise an investment.

Our thesis

AI is leaving the screen. Space is its hardest test.

The money followed software for a decade. Now it is buying atoms: chips, data centers and power. Next it drives them, in robots, vehicles and machines that act in the world. Space is where every layer of that stack runs under the hardest constraints, and it is a focus of our investing and our advising.

  1. 2010s to 2024

    Bits

    Software eats the world: SaaS, apps and per-seat pricing.

  2. 2025 to 2026

    Bits buy atoms

    AI money pours into chips, data centers and power.

  3. 2027 and beyond

    Bits drive atoms

    AI goes into the real world: robotaxis already on the road, then robots, devices, AI-designed drugs.

  4. Our focus

    Space

    Power, compute, bandwidth and distance, all pushed to their limits.

Software alone gets copied in months. Software plus the real world is hard to copy. Space is the hardest real world there is.

Read the full thesis State of AI: Investing, by Cammie Clay

When leaders bring us in

The decision is rarely about the technology alone.

  • AI is on the leadership agenda, and the priorities are not yet set
  • Teams are trying AI tools, but the way work gets done has not changed
  • Proprietary data could strengthen the product, and no one owns that decision
  • A new product or business line needs direction and an owner
  • The company is growing faster than its leadership structure
  • An acquisition, partnership or raise is on the horizon, and the plan has to hold up to scrutiny

Selected advisory work

Recent problems we have worked through.

  • B2B software

    A growth-stage B2B software company needed its enterprise segments, product strategy and AI direction to reinforce the same business model.

  • FinTech

    A FinTech company was shaping its product, target market and business model around the regulatory requirements that defined what the product could become.

  • Life sciences

    A life sciences company needed to align its target market, product and operating model with the compliance requirements affecting them.

Tell us what decision is in front of you.

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