Work with me

I am Sonia Sarao. I spent a decade as a product executive scaling venture-backed startups. Most recently I was VP of Product at Groove, where I helped drive the growth that led to its acquisition by Clari. Before that I built a 50-person product and engineering organization and helped grow an earlier startup 10x. In mid-2023 I delivered the exit and walked away to build on my own terms. Today I build faibuddy, an AI-native product for early founders, entirely myself. You get someone who has operated at scale, made the leap you are making, and is still in the arena building today, not someone narrating from the sidelines.

I work with a small number of corporate professionals becoming AI entrepreneurs, whether you are planning your exit, finding your footing after leaving, or pushing through the messy early stage of building. This is high-touch, bespoke, and by invitation. Tell me where you are and what you are building, and I will reply if it is a fit.