Advisory

Advisory shaped around momentum.

Founders bring us in when the answer is not obvious, the decision is consequential and generic advice is no longer useful.

Where we help

Four recurring company problems.

These problems appear across industries wherever products, buying decisions, operations or regulation are complex.

Finding the market

The problem is not sharp yet, or the market you named turns out not to be the one buying.

  • Refining the problem and who actually has it
  • Competitive and market research
  • Business model decisions
  • The path to product-market fit
  • Positioning and the company narrative

Building the product and the company

Deciding what to build, what to skip, and what the team and cost structure need to look like to get there.

  • Product and technology strategy
  • AI strategy, and where it genuinely helps
  • Roadmap, cost and runway decisions
  • Team and operating structure
  • New products and business lines

Reaching and expanding the market

You have something that works and now the growth has to come from somewhere specific.

  • Customer segmentation and verticalization
  • Enterprise personas and buying committees
  • Sales strategy and go-to-market motion
  • Partnerships and expansion
  • Pricing and packaging decisions

Navigating risk and regulation

Somebody is going to examine this company. Better to find out what they will look at before they look.

  • Working out which rules actually bind you
  • Turning requirements into product and operating decisions
  • Building the compliance function early
  • Risk, governance and regulated-market entry
  • Diligence and transaction readiness

Advisors

Sonia Sarao

Sonia Sarao

Strategic Advisor

Product, technology, growth and AI

A product and engineering operator for over a decade, Sonia led products and teams through growth and acquisition. She now builds faibuddy, a live AI-native product for founders.

Her current work combines hands-on AI product building with experience in enterprise products, complex buying decisions and growth.

Sonia on LinkedIn
Cammie Clay

Cammie Clay

Strategic Advisor

Regulation, risk, governance and stakeholder strategy

She has been on both sides of financial regulation: a regulator at the New York Stock Exchange and FINRA, then a compliance executive at RS Investments and First Republic Bank.

Her current work brings regulatory, risk and governance thinking into company strategy, especially where trust and scrutiny shape the market.

Cammie on LinkedIn
How engagements work

Decisions, carried through.

Engagements are shaped around the company’s priorities and evolve as decisions are made and new constraints emerge.

  • A company-level perspective across product, technology, growth, operations, regulation and risk
  • Regular working sessions focused on the decisions in motion
  • Direct access as questions surface between sessions
  • Continuity from decision through execution
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Tell us about the company

Tell us what the company does and what decision is in front of you.